Digital Marketing course for Business owners & Professionals
Digital Marketing plays an important role in the modern business eco system. This enables business owners to market their products and services faster and grow their business with the changing times.
This online marketing or internet marketing enables business owners, entrepreneurs to track, monitor their business and predict the results in a scientific manner.
Learning digital marketing course, puts the professionals and start up owners in a high growth path
Understanding the Digital Marketing
- What is Digital Marketing?
- Understanding your USP and Digital goals.
- How is it different from Traditional Marketing?
- ROI between Digital and Traditional Marketing?
- Discussion on E-Commerce and its benefits
- New trends and Status of the Digital Marketing world?
About Website and Its Importance
- What is Website?
- Difference in Dynamic, Static Websites
- Domain and Hosting registration
- UX Basics. Understand the importance of User centered Design.
- Best CMS Software’s to use for Website Creation.
- Basics of Word press CMS.
- Create a basic website.
Search Engine Optimization (S.E.O)
- What is Search Engine Optimization?
- History of Search engines?
- How is SEO important in Digital Marketing?
- Components of a search engine?
- Different types of search engines?
- Meta Keywords Creation
- Meta Tag Optimization as per Keyword Research
- Internal navigation
- Content Optimization as per Keyword Density, Proximity, Prominence
- Google web master tools
- On Page Optimization
- Off Page Optimization
Google Advertising
- A review of the latest search marketing trends
- A look at the latest pay-per-click advertising options
- What is Pay Per Click (PPC)?
- How does PPC work?
- Importance and Benefits of PPC
- Google Ads Account Structure
- Google Search Network
- Google Display Network
- Create Effective Ads
- Ad copywriting best practices Ad copy testing
- Text Ads and Guidelines
- Image Ad Formats and Guidelines
- Display Ad Builder Ads and Guidelines
- Types of business Vs Type of Advertising methods
Social Media Marketing
- Importance of Social Media Marketing
- Why social media marketing is essential.
- Facebook Marketing introduction
- Advantages of Facebook Marketing
- How to create and promote your Facebook page
- What is Twitter
- Why we use Twitter
- Creating a Twitter Account
- Tweeting (Responding to others, RT, HashTags, Direct Messages)
- YouTube Channel Creation
- YouTube Video Optimization
- Video SEO
- YouTube Ads
- Latest Trends on Twitter
Online Reputation Management
- Introduction
- When Social Media goes bad, How to protect yourself and business
- The cost of a bad reputation
- Establish a Foundation
- Protect your position Register Twitter, URLs, etc
- How to establish a Social Media company policy
- The socialization of business: Public relations to human relations
- Free social media monitoring tools
- Paid for social media solutions
- Dealing with complaints
- What to do with praise
Email Marketing
- How Email Marketing works?
- Types of mails
- What to write
- How to write
- Tools used in Email Marketing
Tools to use
- Keyword Finders
- Search Ranking Software’s
- Content Spinners
- Plagiarism Checkers
- Authority Checkers
- Rank Checkers
Social Media Marketing
- Importance of Social Media Marketing
- Why social media marketing is essential.
- Facebook Marketing introduction
- Advantages of Facebook Marketing
- How to create and promote your Facebook page
- What is Twitter
- Why we use Twitter
- Creating a Twitter Account
- Tweeting (Responding to others, RT, HashTags, Direct Messages)
- YouTube Channel Creation
- YouTube Video Optimization
- Video SEO
- YouTube Ads
- Latest Trends on Twitter
Online Reputation Management
- Introduction
- When Social Media goes bad, How to protect yourself and business
- The cost of a bad reputation
- Establish a Foundation
- Protect your position Register Twitter, URLs, etc
- How to establish a Social Media company policy
- The socialization of business: Public relations to human relations
- Free social media monitoring tools
- Paid for social media solutions
- Dealing with complaints
- What to do with praise
Email Marketing
- How Email Marketing works?
- Types of mails
- What to write
- How to write
- Tools used in Email Marketing
Tools to use
- Keyword Finders
- Search Ranking Software’s
- Content Spinners
- Plagiarism Checkers
- Authority Checkers
- Rank Checkers